Kids are being sold this. They aren't asking for it.
You're right - they are being sold it... but they're welcoming it with open arms. Trust me, they want it. They can't get enough of it!
There's an absolute bastard of a venue in my hometown that only opens on a Saturday night 22:00-02:00. They charge £10 entry (£20 if you want access to the "exclusive" balcony) Dress code is shoes and collars. There's music (pop, chart). But nobody's dancing, the DJs are awful and the soundsystem is shit. Drinks are extortionate. Celeb guests every week.
Across the road is the same underground music venue where Nic Fanciulli & Mark Knight cut their teeth. No dress code. Reasonably priced drinks. Occasional guest appearances from the inter/national house & techno circuit. More of a drug culture.
Guess which one is banged out with a queue around the block week-in, week-out?
This is their reality. This is what clubbing is about to them. The landscape has changed. Yeah, of course you can say "they're being sold this". That is indisputable. They
are being sold it. But they still love it.
Years of idolising Premiership footballers and gawping at the TOWIE ilk has fostered this shift. This is their aspiration.
They're just a product of their environment.
If you could get them to leave their phones at home, introduce them to a sweaty, underground venue with a killer sound system and a DJ who knows his beans with a deep record collection, and get them to sign a disclaimer that they won't post about it on facebook the next day, I have no doubt you'd see a lot of converts... pie in the sky, though. 'Cos it ain't gonna happen.
Times have changed.
You can call me defeatist. I won't be losing sleep over it. It's their loss as far as I'm concerned.
They'll be having the same battle with their own kids when the next cultural change happens.