from the ibiza sun:
WTM Kicks Off
The secretary of state for tourism, Joan Mesquida, declared, whilst at the World Travel Market in London, that the image of Ibiza within the UK was slowly improving. He said the British no longer associated the island with "lager louts" and "hooligans", adding that the exposure given to Ibiza by celebrities such as Jade Jagger, Naomi Campbell and Kate Moss, amongst others, had helped to give Ibiza a more exclusive image. He added that he thought the control of opening times of the clubs and a banning of after-hour bars had had a positive effect, although he recognised the clubs would always play an important part in the island's make-up.
(.....)
The contractor for Tui-Travel in Ibiza and Formentera, Karen Fisher, (.....) continued that the main problem for tour operators working with the family market was that Ibiza was becoming more and more a young persons' destination, which was guided by the opening of the discos, and that the only way to regain a six-month season would be to promote family tourism once again.