exactly why danny can make it work and your average joe probably won't.
That's how all pyramid schemes work. In London, it'll be a group of Asian merchants, Irish subbies etc who've all got a couple of quid to throw around. After a couple of levels people have to start persuading less wealthy folk in to recoup. And the people at the top are respectable and well-known, so it must be legit, right? It's quite brilliant really.
Use this to see how quick it grows