it's time for an ALTERnative... a change is coming!

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I went to the opening It was reasonably well attended but not packed by any stretch of the imagination. Sound system not great but also not helped by half empty club. Bar staff did not know what a vodka and Fanta lemon was (poor) very odd mixed crowd, just didn't live up to the PR hype sadly.
 
Owner has deleted his facebook. Apparently it was crowd funded to the figure of 100 grand so ud think that woulda stretched to at least a few weeks to let things pick up
 
yeah there are tons of stories about this flying around currently but I'm honestly not keen on delving into them.
 
Alter Ibiza
Alter Ibiza is currently closed due to issues beyond it's control.
We will be posting an update soon.


(alter fb)
 
I popped down there last night as I wanted to do the retro night.... I got there at about 1am..... And sad to see it was closed... not sure about the others days... but it looked like the place had shut for a while
 
https://www.seedrs.com/alter-ibiza-nightclub

Substantial accomplishments to date
• Extensive market and location due diligence and research completed.

• Renovation/Update planned and will be undertaken by the team.

• Full 6 year forecast and sensitivity analysis completed.

• Exclusive 6 year leasehold to freehold property contracts in negotiation.

• Office/smoking area lease contract in negotiation for adjacent property.

• Licensing in place and currently undergoing annual sound level/capacity checks.

• Branding phase and marketing/merchandise concepts completed.

• Marketing and PR strategies planned.

• Grand opening plan complete subject to artist availability.

• Outstanding roster of high profile promoters/artists ready to commit.

• Sponsorship direct contacts acquired and talks underway.

• EPOS/WIFI/Sound & Light systems selected and ready to lease/purchase.

• Human resources requirements identified and team selection in process.

• Rapid market sector expansion growth planning in place.


I can see a few bits that could swallow £100K between them if you were silly about it
 
https://www.seedrs.com/alter-ibiza-nightclub

Substantial accomplishments to date
• Extensive market and location due diligence and research completed.

• Renovation/Update planned and will be undertaken by the team.

• Full 6 year forecast and sensitivity analysis completed.

• Exclusive 6 year leasehold to freehold property contracts in negotiation.

• Office/smoking area lease contract in negotiation for adjacent property.

• Licensing in place and currently undergoing annual sound level/capacity checks.

• Branding phase and marketing/merchandise concepts completed.

• Marketing and PR strategies planned.

• Grand opening plan complete subject to artist availability.

• Outstanding roster of high profile promoters/artists ready to commit.

• Sponsorship direct contacts acquired and talks underway.

• EPOS/WIFI/Sound & Light systems selected and ready to lease/purchase.

• Human resources requirements identified and team selection in process.

• Rapid market sector expansion growth planning in place.


I can see a few bits that could swallow £100K between them if you were silly about it
Apparently by some fb reports there was no advertising done really for it. Also in san an bay is a bit out of the way to rely on social media promotion alone u would think. Maybe it was a bit of arrogance on owners/promoters part to think this alone would be enough. Went to summum a couple years ago and had 1 drink because there was about 10 people in it excluding staff
 
Its a shame, I liked their supposed ethos. Didn't really get time to get off the ground. Something like that would take a while to get established, especially given its location. You'd have to be prepared to lose a fair whack of money initially.
 
It was always going to be as such. Perhaps not as quick. Im nowhere near as knowledgeable as a lot on here about the forces/trends of Ibiza clubland , but I never had it down as anything other than a failure, unfortunately.
A massive proportion of Ibiza 'clubbers' (use the term loosely) just want the obvious big names in their 3,4,5 night stays. ushuiaia , Cox , Ocean Club , Cream etc. They wont take a chance on a unknown club in San An bay.
 
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