Villas

stephen puts his head in his hands and weeps gently.

joe, tell me you're joking?

and can someone pass me that internet marketing manual, i think i may have missed some of the more salient points.

Sorry to jump on on this but here are some Internet marketing tips.

If you make money selling tickets, renting accomodation then why not have these things at the top of every page rather than stuck away down the right hand side where, by time it is on screen people are reading the thread thus the advert gets missed.

Even consider putting whats on the right to the left as we all read left to right so our eye is more likely to see whats on the left as once we finished whats in the thread and eye heads back to the left.

You should also use your forum signature wisely and have it refer back to the sites, not the forums homepage.

Please feel free to PM me if you want more.

The site and the forum are a great resource and as you pretty much top Google for anything Ibiza all need to do is turn hits into sales or more sales.


p.s. sorry if I posted a rival sites villa link. please feel free to remove. Although I will say I am sure we originally found our accomodation on ibiza spotlight
 


amazing that they didn´t find a better place
to hide this satellite-antenna-crap-thing :eek: :twisted: :

2dm8nyg.jpg


... maybe the new owner has more taste and removes it :idea:
 
we only act as agents for accommodation which is legally registered with the authorities and is fully insured for paying guests, so yes, perhaps our villa accommodation looks pale in comparison with others..........
how would it look if we (spotlight) sold a villa holiday to someone who seriously injured themselves diving into a pool with no markings, no warnings and no life saving equipment? not good.
the vast majority of villas for rent on the island are not registered, have no inspections, and are not adequately insured for holidaymaking purposes.
from the ibiza sun:

Federation Views
The presidents of the Hotel Federations on the four Balearic Islands met up last week to demand more help in their fight against unlicensed accommodation. Speaking after the meeting in the capital, the president of the Ibiza federation, Roberto Hortensius, claimed the problem was directly affecting his members. He said the situation was simple maths. Every year, he said, the airport report increases of between 7-10 per cent in passenger numbers, whilst the increase in hotel occupation never reaches such levels. The question is, therefore, where do all these extra tourists stay? The answer he suggests is the increasing number of illegal apartments, which are now far easier to rent via the internet. He appealed for help from the authorities in cracking down on this intolerable situation, which was damaging hotels and the image of the island in general.

Inspection Increase
The Consell Insular will make over 2,000 official inspections next year, nearly four times the amount carried out in 2007. Previously, inspections have only been made when an opening licence has been requested, modernisation has been undertaken, or a complaint made by clients. However, in 2008 inspections will be random and frequent, according to minister, Joan Serra Mayans. He said the businesses that were legal and continually investing and re-modernising needed to be reassured that they were competing in a fair market. The Consell currently employs five inspectors, and have not ruled out the possibility of contracting more staff.
Restaurants will be the sector most controlled with over half of the inspections. Hotels and apartment complexes will receive 530 visits, with holiday homes (400 visits) and travel agents (100 visits) also carefully monitored.
 
from the ibiza sun again:

Consell Inspections
Having announced the previous week an increase in inspections during 2008, the Consell Insular last week revealed just some of the cases which they had dealt with during the previous two years.
The Consell made it known several weeks ago that they would be doubling their inspections on tourist establishments during 2008. The majority would be of hotels, apartment complexes and restaurants. The moves have been made to try and encourage ageing establishments to modernise their facilities. The Consell are also trying to cut down on the threat of illegal businesses, especially in the accommodation sector, which have been heavily criticised recently by the Hotel Federation.
Between 2006 and 2007 the Consell resolved a total of 32 cases. Six of these convictions were regarded as "extremely serious", with the Consell ordering four of the establishments to close. The four which have been ordered to cease trading are the restaurants, Pizza Luego and Blue Marlin, and the hotels, Cala Vadella Resort and Residencial Alla Dins. All four were said to have not complied with article 73.1A of the legislation 2/1999. Simply put, each was functioning without an appropriate operating licence. Two other hotels (Can Pere and Hostal Catalina) were convicted of "serious offences", and although they were able to remain open, were both fined between €30,050 and €60,000.
Twelve establishments were fined for "serious" offences, which included not having the correct licences for certain activities offered, and for not complying with the new legislation concerning the modernisation of the establishment. Some of those establishments which fell into this category included Burger King, Apartments Cala Azul, H.March, Cafeteria Rodeo Fun Park, Bistro Talamanca and the restaurant, Jackie Brown. Fines varied between €3,000 and €18,000.
The rest of the establishments were charged with minor offences which included not possessing an official complaint book for clients, visiting book (libro de visitas) or failing to display the necessary documentation to the public.
 
and even funnier when you realise that there aren't any ferries to madrid from ibiza, you have to change at denia!
 
from the ibiza sun:

Unlicensed Hotels
The president of the Hotel Association on the island has suggested the "large majority" of Spanish tourists who come here during the summer months are staying in unlicensed accommodation. Roberto Hortensius made his comments after the Consell Insular revealed they would be making over 2,000 inspections this summer, to try and clamp down on the threat of illegal accommodation.
Hortensius said the stats spoke for themselves. In 2007 there was an increase in air and sea passengers of 13.5 per cent, while hotel occupation levels stayed the same as the previous year. Where, he asked, were all these people staying? The figures for the Spanish market were far more alarming with an overall increase in numbers of 45 per cent from the previous year, while hotel occupation levels for this sector recorded only very slight growth.
He claimed the recent property boom had meant a great deal of people had bought second homes on the island. This meant many had taken on a second mortgage, and so were desperate for the extra money gained from renting the property out when they were not using it. He underlined that this was illegal, and meant there was no quality control on the accommodation, and also that these tourists were contributing very little to the public coffers.
He continued by revealing that 2008 would be another very good year, made even better by the return of many Northern European tourists. This, he claimed, would help to fill beds in the weaker months of May and October, as it is the most popular months for vacations amongst many Swedes, Danes and Norwegians. He said he had been in contact with Kuoni, the specialist tour operator for these countries, and they had been positive about the forthcoming year, and said many vacations had already been sold to the north of the island.
He finished by criticising the Govern Balear's new marketing plans, saying they were indeed suitable for Majorca, but were not right for Ibiza. The minister for tourism, Francesc Buils, announced recently his administration would be concentrating on the promotion of "conference tourism". However Hortensius disagrees, saying Ibiza needs to concentrate on its more traditional "sun and sea" image because this is what sold best. He said the type of tourism the Govern wanted to promote was all well and good for Majorca because they have the facilities in abundance. Ibiza, on the other hand, does not, and would always struggle to compete.
 
from majorca daily bulletin:

CRACKDOWN ON ILLEGAL TOURISM
[FONT=Verdana, Arial, Helvetica]ANYONE who has not registered property in the Balearics which is let out for holiday rents is going to have an increasingly difficult time, with the regional government announcing a crackdown yesterday on all illegal practice in this sector. [/FONT]
[FONT=Verdana, Arial, Helvetica]Hoteliers on the Islands are claiming that the era of holiday packages booked through tour operators has already peaked but residential tourism in privately owned houses, villas and apartments is still in the throes of taking off in a big way. The hoteliers say that undeclared holiday rents constitute an unfair practice because whilst hotel owners and the chains to which they may belong have to confirm to rigid government standards and tax demands, unauthorised renting is fiscally illegal and provides no guarantees to the clients in terms of amenities. Following the recent Holiday Trade Fair held in Madrid and at the request of major tour operators and hotel chains, the regional ministry for Tourism is therefore going to launch an even deeper investigation than ones it has initiated in the past, by following up advertisements in newspapers and trade magazines, not just here on the Islands but also in key client countries such as the United Kingdom and Germany, as well as making detailed searches on the Internet - a means through which many individual travellers and families are now choosing to book their tailor-made holidays. [/FONT]
[FONT=Verdana, Arial, Helvetica]Once the operation of weeding out illegal trade has been completed, the ministry will have a much more accurate overview by the time the summer arrives, of just how extensive the registered residential holiday rent business on the Islands actually is. The crackdown will also protect holidaymakers who rent from being “palmed off” with substandard properties.[/FONT]
 
from the ibiza sun:

Rental Crackdown
The Tax Department announced on Monday it would work hand-in-hand with the Department of Tourism at the Govern Balear in an attempt to stamp out the rental of unlicensed accommodation. The maths is undeniable. Every year there is an increase in the number of tourists arriving in the Balearics, whilst hotel occupation has either maintained its levels or fallen slightly. The minister for tourism, Francesc Buils, claimed it was clear the amount of unlicensed accommodation was having an adverse affect on the industry, and it was now time to act.
The Hotel Federation has long since called for action to be taken against the unregulated competition they feel is having an adverse effect on tourism.
Buils´ department, with the help of Treasury officials, are set to carry out rigorous inspections over the summer. They will trawl the internet searching for unlicensed properties being offered at knock-down prices, whilst controlling the many agencies who currently act as middlemen. In Ibiza alone the Consell Insular announced they would be carrying out around 2,000 inspections across the island, in order to search out the increasing number of properties rented illegally over the internet or via a third party.
The exact number of properties is not known and varies very much according to the source. However, a Chamber of Commerce study in 2003 estimated the unlicensed sector amounted to around 20 million nights a year across the country.
However, the task is not going to be easy, with many tourists now arriving on the island with the keys to their rental property in their hand. On the island the Consell has already begun a campaign warning property owners and agents of the likely consequences of renting unlicensed properties, and they seem intent on cracking down once and for all.
 
from majorca daily bulletin:

Tax man to probe holiday lets...
[FONT=Verdana, Arial, Helvetica]HOLIDAY home and apartment rentals are going to come under close scrutiny by the tax man this year.[/FONT]
[FONT=Verdana, Arial, Helvetica]Raul Burillo, head of the Balearic tax office, said yesterday that over the past two years, in excess of 40 million euros has been collected by the tax office from holiday home owners making a tax return for the first time on their rental properties. [/FONT]
[FONT=Verdana, Arial, Helvetica]Burillo said that the focus over the past few years has been on long rentals but this year, the spotlight is going to be turned on short-term holiday lets. “We are going to be thorough and tough,” he explained. “In many of the cases, holiday lets are turning over substantial amounts of money and we are going to check that the income generated is declared and tax is paid,” he warned. The tax office chief said that holiday rentals is a huge business in the Balearics and, as a result, the sector is going to be dealt with separately by a special campaign which is soon to be launched. [/FONT]
[FONT=Verdana, Arial, Helvetica]Tax inspectors know they face a complicated and painstaking task, especially with many of the holiday rentals being conducted on line nowadays and the properties being paid for in the clients’ countries of origin. However, the tax office is determined to start collecting its missing millions from the holiday let market.[/FONT]
[FONT=Verdana, Arial, Helvetica]The period during which people have to make their tax returns opens on May 2 and does not close until June 30.[/FONT]
[FONT=Verdana, Arial, Helvetica]This year, a near five percent increase in tax declarations are expected to be made.[/FONT]
[FONT=Verdana, Arial, Helvetica]Burillo said that more and more foreign residents are becoming tax registered in the Balearics and nearly 19'000 more people registered last year.[/FONT]
[FONT=Verdana, Arial, Helvetica]In order to swiftly handle the 443.600 tax declarations which are expected to be made this year, a network of 62 different tax return centres, staffed by highly trained income tax advisors, are being set up all over the Balearics in order to make the process easier for the general public.[/FONT]
 
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