the problem is that there is a sucker born every minute and pays that ridiculous amount of cash ... ehm ... i mean accepts this "special offer" (probably ground floor with backyard/streetview) ... without batting an eye... new OD Hotel in Talamanca-- last year it was still Hotel Victoria-- anyway DOUBLY GOBSMACKED by the changes ...
... When I commented on how now it was a tad expensive the reception guy said well you can get a double room for 300 euros a night.
When I first stayed there in 1999 ( then Hotel Victoria) it was basic and 2 stars and around 30 euros or less later in season.
How things change.