"...
Nikki Purchase
The luxury hotel and leisure group, Nikki Beach,
has bought the Hotel Playa Real in Talamanca
and will aim to turn it into a luxury 5-star destination by 2009.
An 86 per cent stake in the hotel, previously owned by the Majorcan group,
Hoteles Globales, was acquired for just under €20million.
The Nikki Beach Hotel brand has been working on the development of
10 hotels and beach clubs in 9 countries over the next 7 years,
in parallel with a significant number of similar projects
undertaken directly by the Miami based company,
in new locations in the USA and around the world.
The chain already has luxury five-star resorts in Mexico, Panama,
the United States, Portugal, the Greek Islands and Dubai.
This project saw the company purchase a luxury 40-suite hotel on the island
in February of this year, which they hope to open by next summer.
Known worldwide as The Sexiest Place on Earth, moving into the hotel sector
is a natural progression for the Nikki Beach luxury brand, which offers its customers
not only a unique beach club experience, but also total immersion in a cool and
glamorous lifestyle with Nikki Music, Nikki Clothing, Nikki Furniture, Nikki News,
Nikki VIP cards and Nikki Style magazine.
The Hotel Playa Real is currently a three-star resort with over 60 employees.
It was the first establishment in Ibiza to be awarded the Q "for Quality" award,
when they were introduced several years ago.
..."
(ibiza-sun)