I'm quite impartial to a bit of flash mobbing on trains and other public places. Trouble is the rest of the hardcore plural exist only in my head...But its still great fun all the same..Nice to see whether commercial or not.
Flash mobbing is pathetic. Internet geeks needing to justify they're existence with self congratulating pointless nonsense. (a bit like here then )
At least this had a point. It was a well thought out advert with good meaning that worked well. It was well choreographed, costumed (no-one looked out of place) staged and executed. Who won't remember T-Mobile for that now?
Like someone said, great use of advertising budget that made a few peoples day and worked extremely well 8)
I agree with the principles - making a more interesting use of public space and breaking up the monotony of a home commute, it's free, it's democratic, and in the case of the famous circle line guerilla party, totally inspired.
The problem for me is that it's become a bit of a one-trick pony and some of the events are properly naff - and, as said, attract some fcking sad people along
Plus it makes a nice change to see a bit of talent and artistic merit thrown in rather than just a big gang of berks turning up and getting on everyone's nerves before giving themselves an almighty slap on the back for being so random and subversive.