Now lets move 18 years into the future.
Amnesia works pretty much 7 nights a week, some busier than others and their weekly programming is kind of genre busting, going from Paris Hilton to Marco Carola, Cream to Cocoon and everything in between. That’s how you make a club work 7 nights a week, brilliant programming.
Pacha, again working almost 7 nights a week going from Steve Aoki to Solomun. Again great programming,
Space has some amazing parties with Carl and Richie, El Row and Luciano, although it’s a shame ‘We Love’ didn’t host Sundays alongside Luciano, but that’s just my opinion.
DC10 is amazing, a game changer for Ibiza but at the same time only open 2 nights a week (3 in August) which just goes to show that if you’re not prepared to host different genres its difficult to operate 7 nights a week and we all know DC10 will never compromise on cool and that’s cool too.
Sankeys, opened 4 years ago and managed to pull off what most people would never even try. It’s hard enough to make one night a week work in Ibiza for outside promoters, but to make a nightclub work all week even if some nights are quiet will only have admiration from me.
Zoo project, amazing venue that do great parties. Privilege have SuperMartxe, which by all accounts is really big, I think there are a couple of other nights that are good also however this is the most disappointing venue for me, their potential is incredible and I have my ideas of how this can work but I’m not going to voice them here. After all I have a job.
Eden & Es Paradis, well this is more complicated. I just feel having 2 nightclubs directly across the road from each other was only going to lead to disaster. It’s all about critical mass and once the clubs compete so much that both clubs stop working to a certain level then the clients go elsewhere – Amnesia, Pacha, Ushuaia whatever but basically those 2 clubs cancelled each other out, at that point it also effects San Antonio town. The 2 clubs can’t compete so the punters go to where the content is.
Ocean Beach and Ibiza Rocks, which we also didn’t have 20 years ago, and bars like Mambo and Plastik show that business done properly in San An can work. So in my opinion the owners of Eden and Es Paradis should come together, knock down one of the clubs and build a really cool hotel and a really cool club and split the business (and if they cant afford it get an investor). 33 % of something great will always be better than 100 % of something not working.
Also as we are talking about San An, I have always been a fan, it’s the gateway to Ibiza for young kids and they fall in love with San An and then move on around the island. We have an incredible return of service in Ibiza. I had a young lady working for me in 1998 as a flyerer in San An, she still comes here all these years later and she’s now a Professor of skin cancer at Kings College or somewhere yet still her love affair with Ibiza remains, that’s the power of San An and the power of Ibiza’s attraction.
So I think all the big clubs should support San An and allow, if not insist, that each of their big name DJ’s should do one show a summer in San Antonio, not just a pre-party to help fill their own clubs, but a proper gig in a proper club. That’s about 20 big dates in San An for the right club, we just need the right club, but that will take creativity, which is what Ibiza runs on. Why would the other clubs do that I hear you ask, well because they know ultimately all those people will end up coming to them at a later date anyway, even if it was a year later. It’s all about keeping that youthful gateway open for the island.
Ushuaia is the best thing that has happened to Ibiza in the last ten years. Amazing parties and amazing marketing not only for themselves but also for Ibiza. Even if you don’t like it you can’t deny the strength it brings to the island. Creative and smart. Don’t talk to me about it being only commercial, go to Ants on Saturday or a La Familia party with Nick and Joris,
it reminds me of the Space terrace 18 years ago!
Beach Bars, lets talk about them, never really had them 18 years ago, Blue Marlin, amazing, I remember partying with Yela (the owner of Blue Marlin) many years ago at Escollera, that guy has lived it and grafted it, he deserves his success, Jonathan and Olivia with Chiringuito at Es Cavallet and Beachouse in Bossa again deserve their success, Dave Piccioni with Amante, and so many more that we never had before are all doing great things on the island.
The boat parties is a a relatively new concept but people love them and they should exist, they need to be safe and legal but at the same time they are a great addition to Ibiza options.
VIPS, I hate the name. I don’t think they are VIPs they are just a different type of client and to be honest a lot of them are the people who came here during the so called ‘Golden Years’ it’s just now they are not 20 years old anymore they are 38 years old and prefer to have a table. Just because someone has a credit card doesn’t mean they can’t like music and clubbing and its clear that some of the biggest underground nights also have the biggest table clients. In the end the tables are empty unless the dancefloor is full so it’s still all about the dancefloor.
So to finish I just want to say that Ibiza is stronger than ever, with much more on offer. To me the ‘Golden Years’ were more about me being 20 years younger. I see just as many smiles on faces now as I did back then. With regards to the competition between clubs, bars, beach bars, boat parties, hotel venues and so on, well the reality is no matter what your business is if you run it well with good content, good marketing, good customer service you will do well. Nobody should blame other businesses if theirs isn’t working correctly. Also Ibiza summer now starts the end of May and finishes beginning of October, so about a month longer than 18 years ago.
So for me Ibiza even with its faults is better than ever and all the changes, well that’s what Ibiza should be about, it has to be fluid, it has to reinvent every now and again to keep it fresh.
Danny Whittle lives and works in Ibiza. He is a Director at IBZ Entertainment, one of the largest programmers and bookers of artists for nightclubs, events and festivals both in Ibiza and worldwide. He is also one of the founding partners/organisers of the annual ‘International Music Summit (IMS)’ in Ibiza, Los Angeles, Singapore and Shanghai