it's one of only a handful of records I've heard in recent years that have totally floored a room, where grown men were having musical orgasms and where everyone was asking everyone else "what the hell is this?" I can't remember if it was Tim Sweeney, Rocky or Kristiaan Ame who got there first but basically everybody was down to Phonica first thing in the morning. I was heavily trolling Pete Tong's forum at the time and repeatedly asking why he hadn't played it on his show (this was when he was massively championing Axwell and ATFC and stuff). He eventually caught up about 2 months later and played a snippet right at the end.