Like other people said it could do well, if they keep prices reasonable, especially as most of the other clubs charge such ridiculous prices! Theyll need to promote it well though to push it, and probably wouldnt pay off to rush the opening.
Maybe they should get some good underground DJs like Wolf + Lamb, Deniz Kurtel, Craig Richards, Agoria, Eddie Richards, Mr C, Terry Francis, Akufen, October, Nina kraviz, Len Faki, Heidi etc
What about a drum and bass night? Might pay off with its popularity at the moment. Or maybe a night concentrating on the minimal side of dubstep - stuff like Four Tet, Pinch, Appleblim, Ramadanman, Pearson sound etc
Maybe some live bookings like Portishead, Massive Attack, Underworld, Orbital could be interesting! Or what about a trance night more on tech trance lines like Marco V, Sander Van Doorn, Rank 1, Marcel woods etc?
