Afrojack made $18M last year! There is a reason for that he charged a lot of money!
There are some good points made by Steve Angello (even if there is a bit of pot / kettle / black about it):
According to Steve Angello, it's a shift in the way the clubs operate.
"Everybody is trying to do the same thing because at the end of the day, everybody is trying to sell tickets," he said.
"Five years ago, you would play Space if you wanted to play techno, you would pick Pacha if you wanted to play house.
"You would go to another venue if you wanted to play something else.
"So what happens is now a DJ gets an offer from five clubs, whereas 10 years ago you would only get offers from one club."
That is because DJs have become the main attraction over the past five years. They are now the rock stars.
This is actually a good point. All of the venues (mainly Pacha, Amnesia and Ushuaia) want their House, Underground and Techno nights. They all want to cater for everyone and want the best bits of all three pies. In fact I would argue it is Ushuaia who have just gone for the full on EDM pie this year and it's working for them.
My view (and we all debate this time and time again) is that House and Underground are as strong as EVER on Ibiza. But we have this this dimension that is just POP MUSIC. EDM is POP, Period, and we are struggling to accept this as part of the scene in Ibiza. Ushuaia is now just a pop concert hall. Nothing wrong with that, but let's not say the rest of the island is suffering musically as a result: it isn't. It's just putting on pop concerts every night of the week (minus ANTS) and it's working.
Another good quote:
"EDM is entering the punk phase," explains Marlon Flohr, one half of Bassjackers.
"The kids just want to jump and rage and it's like big festivals. There's stage diving, crazy stuff going on, it's not grooving any more, it's like straight up raging."
Agree. 100%. Just look at the pictures Ushuaia stream every day. Everybody facing the stage waving phone at the popstar on the stage.
Ibiza now has a World Class House, Underground and Pop/EDM scene, and all are at the top of their cycle commercially (even what we term the 'underground')... We just have to accept that.
Ticket prices are SKY high for the Pop Shows that the article talks about. Ticket prices for many other nights are slightly down I'd say, or the same as ever. Pacha offer cheap rates for June, their Ibiza Rocks party (pure House) is less than 35€. Its the popstars: Guetta, Hardwell and Avicci that are charging 75€...