Stayed here a couple of times, its a alround family hotel, typical butlins affair with evening entertainment etc. Rooms are nice, either selfcatering blocks in the grounds of hotel or room only/half board in the hotel itself.
Its positioned at the bottom of the bay where there are a good selection of restaurants, bars and shops, something for old and young but basically i would say its a 'family' area although there are a number of apartments around that cater for younger scene such as the solbay which is next door. Its right next to BN3, which does pre parties (if you say ibiza uncovered last year it was on there). Not far from Kumharas (sunset bar) which is always worth a look as long as its open.
Its a hike to the town, a good half hour walk although there is a bus stop outside which runs frequently, there is also a water taxi on the beach across the road that runs every half hour.
it isnt a 18-30 type hotel so dont expect it to be fun, frolics and noise