I
icebaer69
Guest
goldfish ???So,Fridays at Pacha
"...
The power to happen huge
February 13, 2008
By Therese Owen
It couldn't have happened to two nicer guys. Since 2006, Dominic and David, two qualified jazz musicians from Cape Town, who happen to also be surfers, have revolutionised South African dance music.
GOLDFISH HAVE JUST SIGNED A DEAL WITH PACHA,
the massive global dance brand that incorporates 30 nightclubs, hotels,
merchandising (think the two cherries) and events around the world.
In fact, they are so big that their only other rival is Ministry of Sound.
However, Pacha is not a record company in the usual sense of the word. They release only one album a year, each time with a different artist. That album and artist must obviously add to the name of the Pacha brand and, in return, the artist develops a prolific name within the dance industry.
So just how did two boys from Cape Town hook this massive deal?
"In 2007 we were recording our second album and we reached a creative wall," they recall.
"We decided to book some gigs in Europe which included Ibiza, where the main Pacha night club is. The first time we saw the club it was unreal - 7 000 people trying to get into a nightclub resembling a Spanish villa."
They managed to perform at longtime resident DJ of Pacha, Pete Tong's pre-party (Tong is a superstar in the world dance music).
"You see, each night of the week for the six summer months in Ibiza the world's biggest DJs each have their own spots, like Carl Cox would have a Monday and Paul van Dyk a Tuesday. Pete Tong had a Friday night last summer.
"The organisers were so impressed with us that they asked us to play at Pacha at Pete's main set, which only starts at 1am. We performed at Jade Jagger's party, called Jezebel, which she hosts every week at Pacha. She lives in Ibiza."
The pair say they received a good response and it was great to feel validated outside of their home country .
"We felt like we had touched a global nerve. We had affirmation that we could do something overseas."
They returned to the Cape refreshed and excited and continued work on the album. Then Tong contacted them, saying he wanted to do remixes of their music for his syndicated show which has 12-million listeners around the world.
Then Pacha offered them a record deal. "The funny thing is the guys from Pacha started off as hardcore motherf*@#ers and as we sent them more of our material, the e-mails changed to fan mail."
Luck also played a role. The manager of Pacha, Ibiza, just so happened to hail from Pretoria, so Goldfish had an ally in their corner.
"Pacha has a massive infrastructure around the world. This signing means we skip the first 10 rungs of the ladder. They have 30 very serious nightclubs around the world which we will be performing at and where our music will get played.
"WE ALSO HAVE A RESIDENCY AT PACHA IN IBIZA
ON A FRIDAY NIGHT FOR THREE MONTHS
DURING THEIR SUMMER SEASON THIS YEAR."
The duo also plan to launch their second album, Perceptions of Pacha, at Kirstenbosch Gardens in Cape Town in two months' time before going to the Miami Winter Music Conference. They then play Los Angeles before travelling to New York to perform at Pacha NYC.
Another part of the Pacha marketing involves remixing their music to infiltrate the huge underground dance scenes in Europe.
"Once that snowballs, we have the muscle to happen, and happen huge," they smile confidently. "But we are under no illusions that we have to work hard."
..."
( tonight.co.za)
