I'm sure I haven't had this conversation with anyone on here, so don't know why you mentioned it, but the little Italian logo was brilliant!
I was in Italy about 6 months before the event, and you could not move for EVERY shop either selling some gimmi... amazing-lifestyle-products-you-didn't realise-you-needed-til-you-saw-it and seeing the little blighter everywhere!
And it's just occured to me that my brother getting the Mexican fella from '86 in a Kinder egg is one of my earlist memories of childhood. Just in case you were wondering, like.
WRT this logo, as I understand it, it's only some tiny emblem to stick on Mars BArs or whatever and charge them a few billion for the privelege. It's got to be small, sharp and distictive. What would you propose (i.e. I'm guessing a silouette of a London skyline etc) that doesn't looke like something sold from a tacky tourist shop in the west end, alongside Union Jack tea-towels!?