I think Gee will do ok.
Don't kid yourself too much that Bora Bora had no commerciality. The free beach bar thing had become a loss leader, a way in to lucrative world tours, CD & DVD sales and DJ bookings around the world and also, shock horror, DJ bookings at at least one (El Divino), perhaps more (anyone seen Gee play other clubs on the island?) of the big 7 clubs.
Gee's touting Brazil as the next big thing. That'd be the Brazil where the El Divino Cafe is already thriving, methinks? Think they are opening a club there shortly too. Anyone make the conceptual leap?
I too will miss Bora Bora though. Shame, but if you undercut the big boys in any business, if they can shut you down, they will.