Try Eddie Gillespie MD of Jockey Club Racecourses and speak to him about the best way to offer heli & plane charters. They have a heli pad on most sites (no I dont use them!) and planes go the Staverton. No 01242 513014. Even his secretary might give a few pointers especially if suggested that you were thinking of doing some ads through the jockey club mag (page 3 - lovely filly), and the form guides which each raceourse publishes for every meeting, I suggest you select the festivals and big prize events to get best coverage for your buck. Advertise something costly but have a sideline that accessible for all, like plane/hotel/ticket/limo deal to The Arc, Dubai or Langchamps the Irish will book you solid.
Have i earned a lunch at Jockety Club Salinas yet?
Next week's lesson - how to tap up the russians for £50K -- borrow one of their spare huge boats for free and charge your 50 or so of your mates £1000 a day to swallow fish eggs and drink acidic champagne till they start touching up the waitresses or beg to get let off 'cos theyre puking so much.
That one'll cost you some club tickets