I have been; it is amazing. Makes Ibiza look like Bognor (but I do love Ibiza!)
The only other brit we met out there was James Barton, who owns Cream and has a bar there called Cream en el mar, which is the coolest beach bar I have EVER been to. It is a sunset place, and is just packed with beautiful people, amazing music and the cleanest drugs I have had since I was last in South America.
I went 2 years ago - the season lasts for about 6 weeks until mid feb, and the place to stay is La Barra, near Punta. Punta itself is a bit like Miami - all built up and full of loaded old south americans. La Barra is where the beautiful hip young S. Amercians go.
The main club is La Morocha and I had some of my best clubbing nigths ever there - the atmosphere is incredible as the whole scene is still so fresh and new there, not like for us jaded European clubbers. Then there is an after party at a plush villa every morning that goes on till mid afternoon with free booze. The boys we were with said they had never seen such amazing girls!
Let me know if you have other qu's. It is a pain to get to and expensive, but worth it, and cheap when you are there compared to Ibiza. The rest of uruguay is pretty poor though and we combined it with 10 days seeing the rest of the country. Be a shame to go all that way and not. You could also combine it with a trip to Argentina as that is really close and you will def have to layover there on your journey.
Anyway, off to Ibiza tomorrow! Yeah!