It does help the smaller clubs get some experience of playing football in Europe, but it doesnt have the glamour of the Champions League.
There have been significant changes from the old format to try and re-brand the concept and more exiting teams from the Champions League will get a chance to play in the later stages this year.
Qualification through the Intertoto Cup system is now gone, to be replaced by the "Fair Play" Wining teams.
The Final is usually an exciting game with lots of Goal Scoring. It was where Jose Mourinho first made a name for himself when he won it with Porto back in 2003 beating Celtic in a great match 3-2.