Can you explain what this means?
in short, 10 years ago or so, all parties in ibiza (well the majority and all the good ones) were run by promoters external to the club.....cream, renaissance, made in italy, clockwork orange, godskitchen, etc, etc.
Pacha under their guidance tore up the rule book and ran things in-house, booked artists direct and pretty much made superstars out of them. now at pacha, there isn't one single external promoter in the old sense and only a few survive on the island (cream, cocoon, we love).
aside from the above, which now everyone has tried to copy, they made pacha go from a legendary club that had 1-2 busy nights a week (Ministry Fridays for example) to a club that had 4-5 nights absolutely heaving. An unquestionable success story.
I reckon there are probably bigger successes yet to come too.
