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Dutch based ID&T plan to change the format of their radio station to move away from airing just dance music. "It's about the innovators", adds
director Ducan Stutterheim. After the launch last year, ID&T's market share failed to rise more than 0.5% compared to the 2-3% norm for niche radio stations.
According to ID&T the move should see more progressive music by the likes of Vive La Fete and Crystal Method aired instead of more traditional trance and pop.
Dutch based ID&T plan to change the format of their radio station to move away from airing just dance music. "It's about the innovators", adds
director Ducan Stutterheim. After the launch last year, ID&T's market share failed to rise more than 0.5% compared to the 2-3% norm for niche radio stations.
According to ID&T the move should see more progressive music by the likes of Vive La Fete and Crystal Method aired instead of more traditional trance and pop.