I laughed when i saw that comment the first time, some of the pr reps / people involved with promoting nights just lie through their teeth so you pay the full rate.
I don't think its a case of them lying. Depends who they work for, the club itself or the event promoters. More a case of conflicting interests. Think thats part of the reason Twice As Nice got pulled.
Club just wants as many bods through the door so they can take € over the bar. Promoters want to see a return on their production & PAs.
Tbh I think Es Paradis, and too a lesser extent Eden, would be better off fobbing the vast majority of their branded nights off and just keeping it in-house.
Charge something reasonable on the door, like free b4 10pm, €5 b4 midnight, €10 b4 1am etc. Would seem to make more sense than trying to charge €25-€35 then giving it away free anyway.
That's the trouble with this end of the market in Ibiza: there is no middle ground.
The West End does offer (some) credible clubbing alternatives (Hush, Play2), or you have to be pay a frankly ridiculous price for a dead night at Es Paradis. Very few, especially the informed lot, are gonna pay that kind of money when for a few euro more they can go to an excellent night elsewhere on the island.