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First café del mar in the region debuts at Nurai island
Posted: 25-05-2009
Partnership between Zaya and Utopia brings original chill-out lounge
to the Middle East region .
Zaya, the UAE-based luxury developer, has signed an agreement with Utopia,
master franchisee of Café del Mar (Ibiza’s famed original chill-out lounge),
to open in Zaya’s flagship project Nurai, a spectacular private community
of limited edition resort beach-front estates and water villas
on a beautiful island off the coast of Abu Dhabi, UAE.
“In creating Nurai, our focus was on bringing some of the world’s most exclusive experiences
and brands to each and every resident.
Nurai’s conception was a result of extensive and in-depth research into the tastes,
inclinations and desires of our clients.
Café Del Mar was a favorite amongst most of the target buyers we interviewed
during the conceptualization process.
We are therefore thrilled to be partnering with Café del Mar and look forward
to delivering together great experiences for our Nurai residents and guests”
said Nadia Zaal, CEO, Zaya.
Utopia, master franchisee of Café Del Mar, was approached by Zaya
to deliver this distinctive offering that would perfectly blend the two brands,
with a focus on exclusivity, luxury and sophistication.
Inaugurated in 1980 on the island of Ibiza, Café del Mar has played a major role
in the foundation of chill-out music culture and has franchises in various locations
around the world.
It first gained fame in the eighties and its music CD’s have gained
a worldwide following since then.
“Café del Mar has quickly become a favorite and frequented hangout
for well known personalities, including artists, writers, painters and intellectuals
who originally visited the café looking for a haven of tranquillity and to contemplate
the famed Ibiza sunset.
The ambience drew hundreds of people to it and it was precisely the music and
the sunsets that made it a magical place still famous today.
Café Del Mar epitomizes the quintessential soundtrack to luxurious island living.
It will provide Nurai residents and their guests with an exclusive enclave
where they can enjoy great cuisine and fantastic music, amidst a spectacular
ambience reminiscent of Ibiza.
Café del Mar Nurai will be the world’s most exclusive sunset lounge bar and will set
a new benchmark in the entertainment hospitality industry”
said Umesh Amarnani, CEO, Utopia.
Nurai is surrounded by clear waters and ringed with pristine sandy beaches.
Lying immediately northeast of Abu Dhabi, the natural island is set in isolation
away from the hustle and bustle of city life yet is within minutes from the mainland,
affording its residents secluded accessibility to Abu Dhabi, an influential and growing
business hub and emerging cultural and entertainment hotspot.
Awarded the “Most Luxurious Project in the World” title by Newsweek Arabic Edition
Awards, Nurai consists of a combination of shoreline and seaside beachfront estates
as well as water villas all of which afford its residents an abundance of space,
uninterrupted views and heightened privacy.
Residents will have access to all of the services and comforts provided
by the island’s boutique retreat and spa/fitness centre.
In addition to the amenities of the retreat, which include three world class restaurants
and multiple lounges, Nurai also offers a private helipad and marina with an arrivals
lounge, private beaches and water sports facilities,
with Utopia providing the Café del Mar lifestyle experience with live entertainment
on custom built platforms for artists to perform on the beach lounge bars.
© 2009 Al Bawaba
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