As some of you may know, I started working for a mobile network at the end of last Summer.
Part of my brief is to look at new routes to market and potential for new sales techniques.
A proposal I am working on is a Pay as you go mobile that would be sold either in UK airports or on Charter flights.
The phone would have an amount of credit loaded on it and the amount of minutes that credit is worth in each country would be stated at point of purchase (and the aim is to make it the cheapest in the market)
The customer could then use it abroad and we would offer a refund amount if the handset was returned with the charger and sim card when arriving back in the uk.
The plan is to make it work out so not only are the calls the cheapest, but the handset would work out to be almost free once it is returned and the refund claimed.
I would welcome your thoughts:
1. Do you think this is something you would potentially be interested in.
2. Do you foresee any issues?
3. All other suggestions welcomed.
Part of my brief is to look at new routes to market and potential for new sales techniques.
A proposal I am working on is a Pay as you go mobile that would be sold either in UK airports or on Charter flights.
The phone would have an amount of credit loaded on it and the amount of minutes that credit is worth in each country would be stated at point of purchase (and the aim is to make it the cheapest in the market)
The customer could then use it abroad and we would offer a refund amount if the handset was returned with the charger and sim card when arriving back in the uk.
The plan is to make it work out so not only are the calls the cheapest, but the handset would work out to be almost free once it is returned and the refund claimed.
I would welcome your thoughts:
1. Do you think this is something you would potentially be interested in.
2. Do you foresee any issues?
3. All other suggestions welcomed.