more on this new club.
Internationally renowned and revered club brand Miss Moneypenny’s is shortly to unveil its own unique and cutting-edge late-night ‘Lounge-Culture’ blueprint with the opening of HQ this Autumn. Moneypenny’s bosses have spent over £1.1million in the purchase and complete refurbishment of the former Bond’s nightclub on Hampton St, Birmingham. HQ is set to explode the boundaries and preconceptions in a confident and independent move away from the uniformity, currently dominating today’s bars and clubs. Luxury, pleasure and boldness are now top of the agenda!
Unlike its other counterparts and pale imitations, the opening of HQ is much more than just a refurbishment – it is the creation of a new style and generation of club and cultural shift in the demands of clubbers. ‘Lounge-Culture’ is about re-injecting sensuality and enjoyment back into clubbing. HQ is a bold move beyond bar and club culture, promoting escapism by utilising virtually all the sensations and emotions of a cool late night bar, a cutting edge club and the comfort factor. Whilst bar culture is focussed on drinking and socialising, the Moneypenny’s ‘Lounge Culture’ concept takes this to the next level entering the realm of the experimental and offering a new and all encompassing sensory experience. Style, comfort and exclusivity lead the way.
Dermot Ryan, promoter of Miss Moneypenny’s commented ;
“In the last few months there has been a dramatic shift and change in club land. Clubbers tastes and desires have become more sophisticated and people know what they like and want. Moneypenny’s has always represented the glamorous, style-focussed end of clubbing and now is the time to take the Lounge Culture concept one step further. The groundbreaking design of HQ will provide a blueprint for the new generation of club. Lounge-culture is a lifestyle choice for the clubber who wants more! Moneypenny’s has always been a haven for a fashionable and cutting edge crowd and has always set the trend, it is vitally important that we constantly innovate to meet and exceed our audiences expectations and needs. As fashion and music evolve, so to must clubland and that is what HQ is all about. HQ has given us the opportunity to create our unique imprint on clubland.”
The ‘Lounge-Culture’ experience at HQ will be defined in the relationship between music and mood. A newly constructed live stage will showcase the best in live bands from guitar-based indie music to jazz, blues and soul. The main centre stage Saturday night will naturally host Moneypenny’s retaining the sultry-sounds that the club is renowned for from funky-house to club-classics, funk, soul and R&B
Designed by award-winning designer Patrick Casey of Avalon design, the venue has been aesthetically transformed and now showcases one of the most sumptuous and opulent interiors in clubland. HQ is a club without corners, a sweeping arrangement of curves and circles. The entire space has been designed to promote interactivity, sociability and fluid movement as well as creating a relaxed and comforting atmosphere.
Dramatic lighting highlights the flamboyance of the venue, texture and touch play a large part in the sensory appeal of the club – drapes and cushions in the booths add to luxurious feel of the club. New split level ceilings have also been introduced to create an intimate and contemporary feel, while private booths with waitress service have been added throughout the venue and add to the exclusivity of the club. The club also draws Balearic influences combining the cosmopolitan feel of Pacha and El Divino. Future plans for HQ include a summer roof terrace.
The lavish venue has been split into six diversely different rooms and areas encompassing a vodka bar, champagne bar, cocktail bar and premier drinks bar. Each room offers something different and there will be areas to dance, chill, relax, lounge and socialise;
The Control Room
The exhilarating dance floor offers state of the art sound and light. A circular central area is surrounded by private booths and banquettes on an upper peripheral area. The architecture flows dramatically in a circular movement leading to a stage area which will be used for live bands and percussion
The Principal Bar
Located on the ground-floor, the main bar has been transformed in a sweeping, circular area floored with ceramic tiles. The Principal bar will offer a full range of premium drinks. This area has been extended and leads into The Principal Lounge where private booths will be available for hire.
The Chamber
Located on the ground-floor, The Chamber is an exquisitely rounded gold-room hosting a cocktail and vodka bar. The curvature in the room sweeps seductively in a semi-circle and offers a laid-back, chilled ambiance away from the throng of the main dance floor.
The Globe
An intimate and sensual spherical room located upstairs in the venue. With its plush circular seating and seductive lighting, this room highlights the innovative and stylish nature of HQ.
The Consulate
Located behind the main stage area, The Consulate is the perfect area to relax and soak in the atmosphere from the main dance floor.
The Ambassadors Gallery
Located on the first floor, the Ambassadors Gallery is the ultimate VIP area complete with opulent private booths and waitress service.
All fotos taken from the
space website. big up to the space photographers and website team for all the fresh info! (all photos are copyright (c) 2003 space ibiza).