I spotted this whilst reading the trade press at work today...
Ministry of Sound extends into branded toileteries
Ministry of Sound is considering entering the toileteries market with a range of products for men and women.
The nightclub operator is in talks with a number of manufacturers about developing the range and plans to launch the products by the end of the year.
Lucy Salisbury, head of brand licensing for Ministry of Sound, said the products would target clubbers and gym goers.
The exact product range has yet to be decided, but Salisbury said it would involve haircare and bodycare and may include makeup and fragrances.
(urgh can you imagine! - I'll put money on it smelling like that awful lynx stuff that used to get squirted around the PE changing rooms at school.)
Ministry of Sound extends into branded toileteries
Ministry of Sound is considering entering the toileteries market with a range of products for men and women.
The nightclub operator is in talks with a number of manufacturers about developing the range and plans to launch the products by the end of the year.
Lucy Salisbury, head of brand licensing for Ministry of Sound, said the products would target clubbers and gym goers.
The exact product range has yet to be decided, but Salisbury said it would involve haircare and bodycare and may include makeup and fragrances.
(urgh can you imagine! - I'll put money on it smelling like that awful lynx stuff that used to get squirted around the PE changing rooms at school.)
